Panel Discussions: Wednesday, May 20, 2 p.m.
For information on the Invention to Venture track, see Invention2Venture.
Concurrent Panel Discussions: Wednesday, May 20, 2 p.m.
Please note:
- This information is current as of 5/18/09; information is being updated daily with panel descriptions and speaker bios.
- For panel and workshop locations scroll to the bottom of the page.
- All conference sessions will be audio recorded, and recordings will be available at the conclusion of the conference. Some sessions will also by videotaped. Speakers and panelists will be asked to sign releases for both. In addition, the organizers encourage live blogging and twittering, and may use materials provided as the basis for subsequent publications.
- Scaling Up Clean Energy (Stefano Crema)
- Selling Green (William Jungermann)
- Sustainable Local Food Systems (2) (Wanda Knapik)
- Profitable Sustainable Manufacturing (Alan Ganz)
- Changing Business Models in the Green Economy (Anna Tavis)
- Mayors’ Panel on Sustainable Communities (Rosemary Dreger Carey)
- Green Building and Redevelopment (Walter Kanzler)
- Campus Eco-Tour (Jan Graff)
1. Scaling Up Clean Energy
Panelists:
- Jim Polos, Middlesex County Freeholder
- Fred Profeta, Deputy Mayor for the Environment, Maplewood
- Martin Ludwig, Wayne Energy Corporation
- Pamela Frank, Sun Farm Network
Moderated by Stefano Crema, CALL.
2. Selling Green
Description: This panel will explore the sales and marketing nuances of positioning a “green” business in the marketplace according to the following filters:
- How to differentiate a green business from a mainstream business in your market segment/category/industry
- How to differentiate your green business from other green businesses in your market segment/category/industry
- How to leverage the green aspect of your business to generate new customers and drive increased sales
In order to foster a very lively and relevant discussion we have secured a diverse panel of business owners who represent a broad spectrum of market segments at various stages of development from start-up, to early stage to mature. Each has a fascinating story to tell behind how they became green as well as the evolution of their business in the green marketplace.
Panelists:
- Greg Barber, President, Greg Barber Co Environmental Paper & Printing
- Amy Hebard, Founder/Chief Research Officer, earthsense
- William Kaufman, President, WESKetch Architecture, Inc.
- Nelson Martinez, CEO, CCO, UnionG
Moderated by William Jungermann, President, The Greenehaus
3. Sustainable Local Food Systems (2)
Why do we need to build a sustainable local food system and how do we do it? From growing your own food (at home, at school, in community gardens, in urban and suburban areas) to eating locally grown food (co-ops and organic restaurants) to composting food waste (at home, at school, and at work), the panelists will share their insights and success stories. Hear how they are making a difference in NJ and NY and how you can make a difference, engaging in the growing local food movement. Our local food system includes all processes involved in feeding the community: growing, harvesting, processing, packaging, transporting, marketing, consumption, and disposal of food and food-related items, as well as the inputs and outputs of these steps. Our food system operates within and is influenced by social, political, economic and environmental contexts.
Panelists:
- Marnie Vyff – President, Mountain Lakes Organic Co-operative (Mountain Lakes,NJ)
- Alberto Gonzales – Owner, GustOrganics restaurant (New York, NY)
- Dr. Nicolas Smith-Sebasto, Associate Professor, Dept. of Earth & Environmental Studies, Montclair State University (Montclair, NJ)
- Jennifer McDonnell – President, Environmental Strategy Innovations, and Co-founder of FOR NJ (West Orange, NJ)
Moderated by Wanda Knapik, President, My Local Garden (Bernardsville, NJ)
4. Profitable Sustainable Manufacturing
The objective of this panel is to describe experiences and ideas centered around doing what’s right for the planet while keeping a close eye on the bottom line. The ultimate challenge is to show how doing the right thing can be – and is – also the cost-effective way. No organization is fully there yet; indeed, there are all kinds of practical impediments. But there are organizations that are developing solutions right at the action in the plant.
Panelists:
- John Meccia, VP, Paper Converting, Henkel
- Jeff Swaine, Director of Manufacturing, Kolmar Laboratories
- Ken Marino, Benjamin Moore, VP Supply Chain
Moderated by Alan Ganz
5. Changing Business Models in the Green Economy
Panelists:
- Christoph Lueneburger, Sustainability Practice Leader, Egon Zehnder International
- Sandra Lauterbach, Senior Consultant, Esty Environmental Partners
- Krista Pilot, Senior Vice President, Sustainability Practice, DKC Public Relations
Moderated by Anna Tavis.
6. Mayors’ Panel on Sustainable Communities
Includes a presentation by Caroline Ehrlich on the Woodbridge Green Technology Park.
Moderated by Rosemary Dreger Carey
7. Green Building and Redevelopment: A Value Proposition
Opportunities abound for communities to embrace green building practices and planning strategies. The focus of our panel is to delve into the details, and specific value added approaches to Redevelopment in New Jersey with practical real world experience. Sustainability must be thoughtfully weaved into the many other considerations and drivers that make redevelopment projects work. We will discuss how Planning and the use of guidelines and recommendations to develop Green Building projects create the framework for demonstrating successful projects.
Panelists:
- Dave Roberts, CMX
- Paul Qvale, Gale Construction
- Paul Miller, Step Ahead
- Rob Wisniewski, Director of Sustainable Development, LPCCD
Moderated by Walter Kanzler, EcoCollaborative.
8. Campus Eco-Tour
Conducted by Jan Graff. Learn about permaculture, campus sustainability, local food production, composting, and more – while walking the campus in the open air. Rain or shine.
Detailed event locations:



